Kashmir Digits

Car manufacturing giant Hyundai caused controversy as its Pakistan social media handle posted about remembering the “sacrifices of our Kashmiri brothers” on February 5, which Pakistan observes as ‘Kashmir Solidarity Day’.

Pakistan observes Kashmir Solidarity Day to show its support for the Kashmiri separatists in India.

“Let us remember the sacrifices of our Kashmiri brothers and stand in support as they continue to struggle for freedom,” the social media handles of Hyundai Pakistan posted using the hashtag #KashmirSolidarityDay.

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While the posts have been deleted now, Indian Twitter users posted the screenshots of the posts on Twitter while asking Hyundai Motor India Ltd (HMIL) to explain its stand on the issue. Meanwhile, many Indian users also called for boycotting Hyundai India products.

Meanwhile, HMIL in a statement said that it stands firmly for its “strong ethos of respecting nationalism”.

HMIL is a wholly owned subsidiary of South Korea’s Hyundai Motor Company. The Korean company has also partnered with Hyundai Nishat (Hyundai Pakistan) for manufacturing, marketing and distribution of its product line in Pakistan.

Hyundai has now landed in hot waters because of this post and some of the users however wrote they should understand that Hyundai has not only market in India but across the globe including Pakistan and they follow the policies of a country where from they operate.